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marketing
3 guides on marketing.
July 8, 2026
How to read your HVAC marketing ROI without a data person
Why marketing ROI is so hard to pin down for HVAC and plumbing shops, and a simple, honest way to read it using the numbers already in Jobber, Housecall Pro, and QuickBooks.
Read → July 8, 2026How to lower your cost per booked job (without slashing ads)
Cost per booked job creeping up? Learn what it really measures, why it rises, and the levers to pull before you cut HVAC or plumbing ad spend.
Read → July 8, 2026You spent $2,000 on Google Ads last month. Here's what it actually booked.
Your ad platform and your schedule will give you two different answers, and both are true. How to trace ad spend to booked jobs when attribution is partly guesswork, including ours.
Read →See it watch your numbers
Guidepost reads your Jobber, Housecall Pro, and QuickBooks numbers and tells you what needs attention, in plain English. Want to see the output first? Look at a sample digest.