Big jobs and service calls hide each other.
A panel upgrade or EV charger pays well. A quick service call doesn't. Lump them together and the small ones disappear. Guidepost splits them so you see what's really paying.
The numbers worth watching →Guidepost for electrical contractors
Big installs pay big. The service calls, permit gaps, and slow payers decide an electrical shop’s year.
Panel upgrades and EV chargers next to quick service calls. Permits that hold your cash for weeks. Builders slow to pay. The ad channels that actually book work. Guidepost lines it up and writes you once a week.
Works with JobberHousecall ProQuickBooks your ads. Connect once; we set it up together.
An electrical shop is really two businesses: big installs and quick service calls. Most reports mash them together and bury what’s making money. Guidepost keeps them straight and surfaces the few things that need a decision this week, in plain English, with every figure you can check.
What Guidepost tracks for you.
A few numbers decide what an electrical shop clears. Guidepost watches them week to week and tells you which ones shifted.
Permits slow down your money.
Permitted jobs wait on inspections, so the cash shows up long after the work is done. Guidepost shows the gap, so a busy month doesn't leave you short.
Why the total can mislead →Builders pay on their own clock.
Homeowners pay on the spot. Builders and commercial accounts drag for a month or two. Guidepost surfaces the overdue ones so a call gets the cash moving.
An easy way to chase late invoices →Know which ads bring in jobs.
Local Services Ads, Google, maybe Meta. Each costs you differently, and one can burn money with nothing to show. Guidepost ties spend to booked jobs, starting with Google and Meta; Local Services Ads is next.
What a booked job should cost you →Spot the jobs you had to redo.
A callback is a free trip that bumps a paying one, and it's easy to miss because it looks like new work. Guidepost flags when redos creep up, and which tech or job they're tied to.
What redos really cost →What Monday’s note might flag.
A taste of the inbox, not real customers. Two kinds: worth acting on and worth a look. The numbers would be pulled from your own books.
- Worth a look
An ad source stopped paying off
You spent more on Meta last month but it booked fewer jobs, while Google held. Here's what each one actually brought in.
- Worth a look
Your jobs are getting smaller
Average job dropped. Big installs held; small service calls fell. Here's the breakdown, so you can decide what to do.
- Worth acting on
You're owed money that's overdue
Builder invoices are more than 60 days late. A call gets it moving. Here's who to call this morning.
- Worth a look
Redos on one installer
Three callbacks this month trace to the same installer, same week. Worth pulling those jobs before it's three more.
Read a complete note on the sample digest.
Want the detail?
We go deeper on each of these: the numbers worth watching, why your average job slips, chasing late invoices, and what redos cost.
Curious how this differs from your software’s built-in AI? The compare page lays it out. Prices sit on the pricing page. Run a different trade? See Guidepost by trade.
See it on your own numbers.
Easiest on a quick call. The founder connects Jobber and QuickBooks and shows you the install-versus-service split on your own jobs, about 20 minutes.