Guidepost for roofing
The job that makes the month, and the one that eats it. Storm weeks and the quiet after. Carrier money that pays on the adjuster’s clock. Bids that went nowhere. Guidepost reads it and sends you a short note each week.
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Roofing runs on big tickets and thin room for error. One job that runs long, or one slow carrier, can undo a good month, and a plain “revenue and jobs” report won’t tell you which. Guidepost reads the jobs, the bids, and the money you’re owed together, then flags what’s worth your attention this week, in plain English.
On a roofing job the margin is won or lost in the details. Guidepost watches them and writes you when one turns.
A single job can run tens of thousands, most of it spent on materials and crew before you see profit. The average ticket hides a money-loser. Guidepost watches what each job actually made next to what you bid.
The numbers roofers should watch →A storm month and a quiet one are both normal in roofing, so the raw number can't tell you which is trouble. Guidepost reads booked work against your crews and the season, so a swing doesn't read as a crisis.
Why the numbers shift by trade →Retail jobs pay clean. Carrier jobs pay on the adjuster's clock, so the roof can be done while a big chunk of the money waits. Guidepost watches what you're owed by how late it is, split by job type.
An easy way to chase late invoices →Ads, lead sites, canvassing after a storm: it all costs real money, and not every call becomes a roof. Guidepost ties what you spend to the jobs that actually booked, so you know what a job costs you to win.
What a booked job really costs →A crew back on a finished roof is labor you can't bill, and a story the homeowner tells the neighbors. Guidepost flags when leak calls creep up, and which jobs they trace back to.
What redos really cost →Examples, not real customers. Two kinds: do it now and worth a look. The dollar amounts come from your own books.
One job closed thinner than it bid
A re-roof came in well under the margin you estimated, because materials ran past the bid. One job isn't a pattern. Here's the breakdown, worth a look before you price the next one.
An insurance invoice passed 60 days
A carrier invoice crossed 60 days with no follow-up logged, and the roof's been done for months. A call gets the file moving. Here's the job.
Fewer bids are turning into jobs
You wrote about as many estimates as last month but signed fewer. Could be price, could be follow-up, could be the neighborhood. Here are the ones that went quiet.
Leak calls tracing to one batch of jobs
Three leak callbacks this month go back to jobs from the same two weeks. Could be materials, could be weather. Worth pulling those jobs to see what they share, before it's three more.
See a full week laid out on the sample digest.
We go deeper on each of these: the numbers roofers should watch, what a booked job really costs, chasing late invoices, and what redos cost.
Wondering how this differs from your software’s AI? The compare page lays it out. Prices sit on the pricing page. Run a different trade? See Guidepost by trade.
Easiest on a quick call. The founder pulls your last few big jobs and shows what each actually made against the bid, about 20 minutes.